LifestyleTypeCode

Entity Definition

Logical Name : LifestyleTypeCode
Physical Name : LU_LFSTYL_TYP

A retailer defined set of codes that describe consumer/customer lifestyles. Lifestyle is a way of characterizing consumer/customer orientation towards other people, action vs. thought, beleif vs. knowledge, personal image and a host of other factors. By design this entity is open ended so retailers can decide how to use it in characterizing consumers/customers for segementation purposes.

Data Definition

Attribute	Description	Physical Name	Domain	Data Type	Foreign Key Table
LifestyleTypeCode (PK)	Retailer assigned code that assigns a Person to a named lifestyle pattern. This is used for segmentation purposes. Samples include: LONGHAIRS MODERN FASHIONERS RELIGIOUS_STYLE WORKAHOLIC	CD_LFSTYL_TYP	Code	varchar(20)
LifestyleTypeDescription	A short narrative description of a lifestyle type.	DE_LFSTYL_TYP	DescriptionShort	varchar(255)

Relationships

Parent Entity	Verb Phrase	Child Entity
LifestyleTypeCode	characterizes	CompositePsychographicSegment
LifestyleTypeCode	defines	Person

Logical Views containing LifestyleTypeCode

Logical View
Logical 07030 - Customer Segment Independent Characteristics